![]() ![]() Source - What Does This Have to Do With Hummingbird? This is what last year’s “Penguin” and “Panda” Updates were. Unfortunately, just like in the case of a car, upgrades to the existing engine will not work forever. So what do you do when you have a car that you and all of your passengers are happy with, but the engine just doesn’t perform well enough? Well, you drop in a brand new engine that’s more powerful and contains features that your last engine didn’t have, i.e. fuel injection, power steering, automatic transmission. Source - Google Hummingbird Update How Will This Affect my Google Rankings? This is what “Hummingbird” is, a new Google algorithm that uses the same basic functionality that you’ve enjoyed using for so many years but includes new upgrades that make it faster, more powerful and user-friendlier. In the short term, Hummingbird will have no effect at all. However, it will require a transition in terms of SEO. One of the biggest changes in Hummingbird is the use of “Conversational Search”. In the previous incarnation of the Google algorithm, they would take what you typed in to the search bar and identify the keywords, then they would use those keywords to show you results that they thought matched your query. Hummingbird looks deeper and tries to use the text you typed in to convey context and give you results accordingly.įor example, let’s consider a search for “How to pay my rock mountain power bill online”. In the old algorithm, Google would have looked at this and picked out the keywords “rocky mountain power”, “bill”, and “online”. More than likely, this would have brought up results for Rocky Mountain Power’s homepage. Under the new algorithm, Google will look at all of your search terms, put it into context and bring up the result for Rocky Mountain Power’s online bill pay section. It means a focus on more “long-tail” keywords or search terms. It means directly targeting specific questions or searches that their clients’ potential customers are most likely to search for. It means a renewed focus on unique, high-quality content that targets but also answers the questions that consumers might ask. SEOs will have to adjust their approach away from standard keyword-targeted content and focus more on what questions/answers are more likely to drive traffic to their clients’ site. Hummingbird is not a dramatic change, it is simply an upgrade to an already existing model that people have known and loved for years. ![]()
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